Who To Send Your Yellow Marketing Letters To

By on July 9, 2015

Today Matt is answering a listener question about how to target your direct mail pieces.  Before spending money on your lists, it’s important that you know your end result.  This means you must define your ideal property criteria before you start your marketing campaign.  Learn exactly how to set your criteria and more on today’s episode.


Do you recommend sending your yellow letters to condos and multifamily units, or just single family residences?

Joan Courtney


What You’ll Learn:

  • The first thing that you should do before targeting your direct mail pieces.
  • Why crafting your property criteria is so vital.
  • The types of investments that Matt is currently making around the country.
  • The types of things to consider when drafting your property criteria.

Click here to listen to the podcast.

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