Smart Marketing: Improve Your Apartment Occupancy

By on July 1, 2015

For every business to grow, a proper marketing strategy is required. There are many of the property management companies, property managers and landlords who already have their market strategies playing in the real estate sector. Still we want to share some of the common ideas that you might be able to append to your ideas and give your marketing campaign a great success.

1. Pro Graphics
Whether you have a website or a simple brochure for some special discount or scheme it is very necessary that all the images and graphics are very clean and properly visible to naked eyes.
This let potential tenant to know how exactly your property might look in real time and also it shows that you’re serious about your apartment community.

2. Own a website

Having a professional made website is almost mandatory for any business in today’s world. You can post the ads and vacancies on the some online forum but having a website dedicated to stuff related to your business and where everything is under your control nothing comes even closer. One can enjoy the benefits of having a higher page ranks by the means of keywords. Also, you can have the benefit of linking your website to the other marketing channel.

3. Keeping the tenants happy
Mouth publicity is as important as any other form of marketing and therefore keeping the tenants happy and satisfied is very important. Always try to do your best to keep all the tenants at least satisfied if not happy. Happy tenants will convey your goodwill to other people.

4. Social Connection
Make yourself active on social media like twitter, Facebook LinkedIn etc. where people love to spend their free time. Share the happy news about the discount via social network and will spread like fire in the forest.
Posting the pictures of the apartment on Instagram will let tenants know about the apartment, community and nearby locality and services.

5. Sponsorship
Sponsor the community events. This will give you a chance to showcase your property and services to community at once and will also bring the community together for a little fun. Of course, snacks and drinks can be served to.

6. Local business network
Have some exchange of the brochures and flyers with some local business in the community. This will let other people know about your services and specials that you may not have been able to reach before. In return you can put other businesses flyers on display in your office.

7. Offering uniqueness

Try to introduce something new into your services that you’re competitors are not offering. Offers like free Wi-Fi for tenants, flexible lease and payment etc.

Marketing is an innovative field and literally speaking when it comes to ideas sky is the limit. With little thinking out of the box one can device very unique and new strategies to market the apartments.

Read more at Online Property Management Software

You must be logged in to post a comment Login

Leave a Reply

If you are a current investor, real estate investor, private lender, business owner or a professional who serves these groups, then you will enjoy and benefit from the Reinvestor Newsletter.

Enter Your Name & Email Below. Subscribe today, and get a valuable publication of ours as a free gift.

100% Secure